Indonesia has more than 22.5 million units of passenger vehicles and more than 5 million units of freight cars.

The logistics sector was chosen because of its promising potential and growth during the pandemic.

“B2B logistics players were still using the conventional method, and we wanted to make a digital solution to improve the business process,” said Sutjiono. Sutjiona said Ekowaluyo is an expert in structural design and program management in cars, while he focuses more on engine electronics, system control and data handling. The two then worked at Ford in structural engineering. Sutjiono told TechCrunch that he met and became best friends with Ekowaluyo while both were studying mechanical engineering at Purdue University. McEasy says it has grown more than 12x in the past 18 months. The new capital will be used on developing products for SMEs and establishing a stronger foothold in Indonesia’s Tier 2 and Tier 3 cities. Other products include Mobility Software-as-a-Service to digitize vehicles for real-time tracking, solutions for improving business efficiency and an open API ecosystem. Its software and smart tracker, called Vehicle Smart Management System, has been adopted by users like passenger buses, freight forwarding services and refrigerated vehicles used to transport pharmaceuticals, meat, seafood, dairy and frozen foods. The startup was founded in 2017 by Raymond Sutjiono and Hendrik Ekowaluyo, and now serves more than 200 clients, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah and the Tanto Intim Line. The startup, which develops software-as-a-service solutions for the logistics and supply chain industry, has raised $6.5 million in Series A funding led by East Ventures. In Indonesia, many logistics providers still use old-fashioned systems to track their operations and fleets, including pen-and-paper ledgers.

Catherine smart trucking